The goal was to create an innovate BCD that continues to mould and fit to not only your body, but your dive-style. A new base design was created with replaceable color strap options. We added key features, like sew lines on cummberbund to allow for divers to ensure each strap in the same length (think like belt notches).
We wanted to highlight the uniqueness of this BCD while showcasing its endless possibilities. With the product being more complex with multiple different elements, the goal was to highlight the product but simplify the different options it had available.
Lifestyle photography: Ken Kiefer.
Lifestyle photography: Ken Kiefer.
