Overview
The Sherwood Scuba LUNA BCD was reimagined for the modern female diver — combining a refined aesthetic direction with functional improvements to enhance comfort and usability.
As the graphic designer, I refreshed the visual identity and collaborated on material and construction updates to modernize the product while preserving performance integrity.
The Opportunity
The existing LUNA BCD required a visual update to feel current within an evolving women’s dive market.
The redesign aimed to:
- Introduce a bold yet refined aesthetic
- Improve comfort and fit
- Align visually with the broader women’s product lines across Sherwood Scuba and AKONA
- Maintain technical reliability and competitive pricing
- Introduce a bold yet refined aesthetic
- Improve comfort and fit
- Align visually with the broader women’s product lines across Sherwood Scuba and AKONA
- Maintain technical reliability and competitive pricing
My Role
Graphic Designer
Graphic Designer
Responsible for:
- Surface design direction
- Colourway development
- Material and trim selection
- Cut-and-sew refinement
- Aesthetic system alignment across brands
- Surface design direction
- Colourway development
- Material and trim selection
- Cut-and-sew refinement
- Aesthetic system alignment across brands
Design Strategy: Modernized Visual Identity
The updated LUNA BCD introduced:
- Clean, minimal paneling
- Refined colour blocking
- Subtle tonal detailing
- A sleeker overall silhouette
- Clean, minimal paneling
- Refined colour blocking
- Subtle tonal detailing
- A sleeker overall silhouette
The product was offered in three new colourways, designed to complement other women’s products within Sherwood and AKONA’s lineup — strengthening cross-brand cohesion.
Material & Detail Refinement
Swatches, piping, zippers, and printed elements were carefully selected to create a cohesive aesthetic that felt:
- Neutral, yet striking
- Flattering in form
- Technically credible
- Modern without being trend-driven
- Neutral, yet striking
- Flattering in form
- Technically credible
- Modern without being trend-driven
Each detail was considered to ensure visual balance while reinforcing durability and performance standards.
Impact
Impact
The updated LUNA BCD strengthened Sherwood’s women’s category by offering a product that felt cohesive within the broader line while presenting a more elevated, contemporary presence in the market.
By aligning aesthetic refinement with thoughtful functional updates, the redesign better reflects the expectations of today’s female divers.
Reflection
Product refreshes are about precision — refining form, colour, and construction without compromising proven performance.
With the LUNA BCD, the focus was clarity and cohesion: elevating the visual language while ensuring the product fit seamlessly within a broader women’s gear ecosystem.